Urchinomics
Challenge: A pioneering aquaculture start up with a scientifically developed proprietorial feed and system with a unique triple-sided business model needed articulation to the investor, intuitional and business community internationally. A global business with multiple locations from Norway to Amsterdam, from Japan to California and beyond.
Solution: Fuse the complex business model into a simple narrative which focuses on Urchinomics being about turning a global environmental challenge into an economic, ecological and social opportunity. Rolf worked on the strategic positioning and briefing material together with the global brand director and Mike and Jon both worked on editing footage and text.
Urchinomics is part of the solution to the environmental challenge we all face and demonstrates that ‘business can be a positive driver of change’. Urchinomic’s technology and methodology are now widely recognised and have received endorsements from the United Nations Ocean Decade and the World Economic Forum. Rolf, Mike, Jon and the team continue to work with Urchinomics.
“…messaging and branding that really resonates…”
“Rolf and the team has been an incredible resource from the very inception of Urchinomics contributing insights, messaging and branding that really resonates with investors, stakeholders and media. Their international outlook and ability to ‘trans-create’ messaging has helped us when communicating across multiple cultures and geographies.”
— Denise MacDonald, Global Brand Marketing at Urchinomics
