‘Risks & Rewards’ Seaspan

Challenge: Our task was to craft a message that would communicate internally and externally, how central safety is to Seaspan’s operations. At the same time we wanted to acknowledge that ocean travel carries a degree of risk with it.

Solution: The ‘Risks and Rewards’ script came out of many long discussions and allowed Seaspan to convey their commitment to safety while not glossing over the inherent danger. Shot in Vancouver and Mumbai with a number of Seaspan families.